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Archives
Now displaying: 2019
Dec 31, 2019

We hear all the time that Rocket Mortgage dominates the mortgage industry, but how much market share do they actually have and how can YOU as a local mortgage business compete? That's what I'm talking to my dear friend Owen about on this episode of Loan Officer Freedom! There is a lot more room for you to be successful than you might think. This is not an episode you're gonna want to miss. You're going to learn:

  • Which technology systems you need to have in place in your business.
  • How much market share you actually need to be successful.
  • How to reduce sales friction in your day to day operations.

Want to implement this stuff into your mortgage business? Remember, it's not a good use of your time to set it up, your company should absolutely be helping you set this kind of technology up in your business. If you want help with any of this, reach out to me by visiting LoanOfficerStrategyCall.com

Dec 23, 2019

On this episode of Loan Officer Freedom, we're talking about staying encouraged in this business. We all know being a loan officer is not easy. There's a lot involved in being successful within our industry and sometimes, perhaps more often that not, many of us are wanting to give up or quit. If that's how you feel, then this episode is for you.
My dear friend Larissa, has been in the business for quite some time and was ready to give up. During that time in her career, she found some encouragement to continue on. Not only did she continue, but she gained tremendous success in doing so!

On this episode you'll learn:
- What you can do to stay encouraged
- How to push through any fear you may have
- Who you can lean on for encouragement

If you have questions about this topic, set up a complimentary coaching call at LoanOfficerFreedomCall.com

Dec 16, 2019

So you’re thinking about becoming a branch manager, or maybe you’re already a branch manager, but want to know more about the producing vs. a non-producing branch manager models. Well, I’m sitting here with two very dear friends of mine, Ralph and Kristin Watkins. By the way, for those of you who don’t know this is the couple that got me into the mortgage business to begin with. So I’m very grateful to be sitting here and chatting with them today about this. We’ve all been in the position of loan officer, producing and non-producing branch manager and there are differences to every model. No one is better than the other, they’re all just different.

If you’re interested in hearing which model may be the best fit for you, then you’re going to want to stay tuned to this episode of Loan Officer Freedom, the #1 podcast for Loan Officers. We’ll touch on:

  • Recruiting efforts
  • The best time to recruit
  • How you can ramp up your business
  • How the 80/20 rule will apply to your situation

If you have questions about this topic, set up a complimentary coaching call at LoanOfficerFreedomCall.com

Dec 9, 2019

On this episode of Loan Officer Freedom, the #1 podcast for loan officers, I'm chatting with my dear friend Doug Cadaret. Doug is a master when it comes to optimizing sales opportunities and today, we're sharing with you the secret to converting 30% or more of the leads you bring in as a loan officer.

Way too often I hear loan officers say they need to generate even more leads, but what kind of leads are you generating? They first need to be quality leads. Once you have quality leads you then need to find out how many of those leads you're able to convert. Typically, LOs are able to convert between 1% - 10% of the leads they generate. If you want to make sure you're generating quality leads and convert at a higher rate, stay tuned to this episode of the podcast.  

If you have questions about this topic, set up a complimentary coaching call at LoanOfficerFreedomCall.com

Nov 25, 2019

Want to know how to more than double your production? In Peyton's case she went from closing $24 Million in production to more than $50 Million in 9 months and you can too. On this episode of Loan Officer Freedom, the #1 podcast for Loan Officers, I'm chatting with Peyton Fullerton who is one of the leaders in The Freedom Club to discuss what steps she took to grow her branch while prioritizing her family.

As a producing branch manager, being the sole producer, you might think doubling your production means even more work, stress, and headaches. But listen how she's on track to triple her business all while working 9:00 a.m. - 5:00 p.m., Monday - Friday without her personal cell phone ringing off the hook. She'll talk to us about:
 - The ONE THING that dramatically changed the outcome of her business.
- Her team structure.
- Which technology resources her team uses.
- How her mindset needed to change in order to get what she wanted.

If you have questions about this topic, set up a complimentary coaching call at LoanOfficerFreedomCall.com

Nov 21, 2019

We get literally thousands of listeners to tune in to this podcast every week who want to learn how to close more loans. Over the course of my career I've seen and helped thousands of loan officers increase their loan production and I've found that you need three items to set the foundation to allow your business and production to grow. Once you have these three items in place (your foundation), the scripts and strategies I'll teach you will get you exactly where you want to be!

The 3 key items you need are:
1) Mentorship & Accountability
2) Mindset Shift
3) Assistance

On this episode of Loan Officer Freedom, I'm speaking with Mike Larsen who joined the Freedom Club in January 2019. In 10 months his monthly production quadrupled! In 2018 his entire production for the year was 60. This year, he closed more than 60 units in just the last 3 months. Want to know what he did to close more loans? He put in place the 3 key items which is exactly what we'll be talking about on today's episode.

If you have questions about this topic, set up a complimentary coaching call at LoanOfficerFreedomCall.com

Nov 11, 2019

If you could press the easy button and produce even more loans every month, would you? That's exactly what we're going to talk about on this episode of Loan Officer Freedom, the #1 podcast for Loan Officers.

If you're wanting to go from closing 4 loans to 12 loans per month; or 12 - 30 per month this episode is for you! Chris is managing to produce 30+ loans per month of his own production, but get this, his team is also producing that much. Want to know how both he and his team can produce the same amount with the same type of incredible customer service? Then tune in!   

If you have questions about this topic, set up a complimentary coaching call at LoanOfficerFreedomCall.com

Nov 4, 2019

How many times have you thought about increasing your production? I get it, we're always looking to get new leads, convert more leads, and increase our business; right? Well on today's episode of Loan Officer Freedom, the #1 podcast for Loan Officers, my good friend Chris Johnstone and I are going to share with you exactly how you can get more leads and convert more of those leads. Sound good? 


If you have questions about this topic, set up a complimentary coaching call at LoanOfficerFreedomCall.com

Oct 30, 2019

On this episode of Loan Officer Freedom, the number one podcast for Loan Officers, I speak with one of the leaders in the Freedom Club, Ms. Tammy Saul! Tammy is the sole producer in her branch and hit $100M in production in less than one year, can you believe it? Wanna know how she did it? Stay tuned...

On this episode, you’ll find out:

  • What her motivation is 
  • Who is on her team
  • Which organization impacted her growth

If you have questions about this topic, set up a complimentary coaching call at LoanOfficerFreedomCall.com

Oct 21, 2019

I met Addison earlier this year at one of my events, we met again at a recent office visit in Boston and it amazing just how much his business has grown in the last several months. On this episode of Loan Officer Freedom, the number one podcast for Loan Officers, Addison and I are going to go over the structure that caused him to gain more freedom in both his business and life, an increase in loan volume, and a decrease in actual workload. Now if you’re thinking how can you increase your loan volume and decrease your workload, you’ll want to listen in on exactly how he’s doing it and how you can too!

On this episode, you’ll find out:

  • How Addison went from $9M/year to $16M in less than one year
  • Who Addison has on his team
  • Why “structure” and having a set plan allowed him to drastically and quickly increase his volume and decrease his workload giving him the freedom he’s been looking for.

If you have questions about this topic, set up a complimentary coaching call at LoanOfficerFreedomCall.com

Oct 11, 2019

There's no amount of money that can replace the time spent with your family. Do you believe that? I tell ya what, it can be really hard to run a successful mortgage business while making sure you're spending quality time with your family, but it can be done. I've had loan officers tell me they didn't want to increase their business because that would mean increasing the number of headaches they had too. Is that how you feel?  

On this episode of Loan Officer Freedom, I'm sitting down with Chris Swartz, one of the leaders in the Freedom Club who doubled his business over the course of a year...and you know what, he not only increased his business, he also increased the amount of time spent with his family. If you want to know what it takes to double your business, the right way, you'll want to listen to this episode of Loan Officer Freedom.  

If you have questions about this topic, set up a complimentary coaching call at LoanOfficerFreedomCall.com

Oct 4, 2019

Do you dread walking into the office every morning because you know as soon as you take a step inside, the floodgates will open, and you’ll spend the majority of your day just trying to stay afloat?

It doesn’t have to be that way.

In this episode of the #1 Podcast for LOs, you’ll learn an easy, yet powerful exercise that’ll help you de-clutter your workload to hone in on the activities that you actually LIKE to do (and have a knack for) all while closing even more loans!

Here’s a breakdown of what you’ll learn in this episode:
• An exercise to fine-tune your work day – The Ax of Freedom
• Designing the business you’ve always wanted
• Hiring strategies for your current needs
• The mindset behind growing a successful business
• “Front of the line pass” script to use with agents and clients

If you have questions about this topic, set up a complimentary coaching call at LoanOfficerFreedomCall.com

Oct 1, 2019

Anyone who's gone through the training with Mortgage Marketing Animals knows we don't recommend cold calling. Not that it can't be done successfully, in fact, we've seen it work for many! However, one of the biggest things that hinder loan officers from growing their business is call reluctance. We've found that call reluctance stems from a fear of rejection and that fear increases when cold calling is involved.

In this episode of Loan Officer Freedom, the number one podcast for Loan Officers we're going to share exactly what it looks and sounds like to pick up the phone in order to have EPIC results in your business all without having to make a cold call. If you've found yourself asking any of the following questions, this episode is for you: 

- How can I increase my production

- Who do I need to call and what do I need to say?

- What strategies can I use to partner with real estate agents and other referral partners?

If you'd like some help overcoming call reluctance and want the strategies and scripts we use in our office to continue to increase our business, set up your complimentary coaching call at www.LoanOfficerFreedomCall.com  

 

Sep 23, 2019

As a loan officer, one of the biggest reasons people fail to reach their full potential is because they fail to put in the action. They’re simply "waiting on their pants." Waiting to get started…

On this episode of Loan Officer Freedom, the number one podcast for mortgage loan officers, I’m sharing why it’s easy to “wait for your pants,” I'll even share a story about someone who did just that. On the contrary, I’ll share with you a simple 3-step system that you can use today to:

  • Identify your end goal
  • Eliminate steps that are distracting and nonessential to attaining your goals

It’s easy to say you’ll get started on a major activity, it’s even easier to think about getting started on that activity, but it’s essential to ACTUALLY GET STARTED. That’s when you’ll see results, that’s when your life will change! If you want some help with getting started or would like for us to share the scripts and marketing strategies we use once we get started, set up a Free Strategy Call at LoanOfficerStrategyCall.com   

 

Sep 16, 2019

On this special episode of Loan Officer Freedom, the number one podcast for Loan Officers, I'm sitting with a dear friend of mine, Mister Dave Savage himself! Dave is an all-star and veteran in the industry who owns Mortgage Coach.

 

Today, we're chatting about a couple of strategies that I personally use in my branch that have proven to be extremely successful for us. Specifically, we're talking about referral partner and past database marketing strategies. Get your pen and paper ready as we'll be sharing the exact scripts you can use today to not only engage with clients but get referrals and deals from them as well. 

If you have questions about this topic, set up a Free Strategy Call with one of our coaches at LoanOfficerFreedom.com/StrategyCallRequest  


Sep 9, 2019

Thank you for tuning into Loan Officer Freedom, the number #1 podcast for Loan Officers thanks to you and all of our listeners! On this episode, I want to address a commonly asked question, "what are the best strategies to market direct to consumer." Have you considered that question yourself?

I think everyone knows I'm a branch manager for one of the nation's top mortgage firms. We literally just had a record-breaking month last month in my branch and I couldn't be happier to share the strategies we use every single day in my branch to be able to close more than 500 units per month. Do I include direct to consumer in my overall marketing strategy, sure! However, if you ask me I will always tell you that is not my bread and butter.

In this episode you'll learn:
- How we include direct to consumer marketing in our ad campaign.
- Which strategies are the top priority in my branch.
- What you can do to get the highest conversion rate when it comes to leads.

If you have questions about this topic, set up a Free Strategy Call with one of our coaches at  LoanOfficerFreedom.com/StrategyCallRequest

Sep 2, 2019

I’ve come to realize I’m not in the mortgage business, I’m really in the business of building relationships with people. Relationship marketing, by far, is one of the best types of marketing activities I’ve implemented in my own business by attending and hosting educational events. But putting together powerpoints and teaching classes isn’t everyone’s cup of tea. Longtime leader in the Freedom Club and my dear friend, Suzanne Downs, has found epic success with relationship marketing without creating a single powerpoint presentation. Want to know how?

On this episode of Loan Officer Freedom - the number one podcast for Loan Officers, thanks to you fine folks - Suzanne and I talk about how she shows appreciation for the people that send her business while creating a fun and relaxed atmosphere during her monthly mixers in order to generate even more business every single month.

In this episode you’ll learn:

  • How to coordinate a monthly mixer
  • Who to invite
  • Getting sponsors to offset the cost
  • How to strategically follow up with the attendees

After listening, schedule your complimentary strategy call to get even more scripts and a detailed step by step plan mapped out just for you at www.LoanOfficerStrategyCall.com

Aug 26, 2019

On this episode of Loan Officer Freedom, the number one podcast for Loan Officer, I’m talking to my friend and a new leader in the Freedom Club, Chris Jameson. Chris is an expert when it comes to hard money loans, we all think we know what a hard money loan is, but what are they really? There are many misconceptions out there when it comes to these loans and I’ll admit I believed some of the myths about them too. Have you heard any of the following?

  • Hard money loans are only for people who have poor or bad credit.
  • Borrowers who use hard money loans don’t have any money for a down payment.
  • If a borrower uses a hard money loan, it’s because they don’t qualify for a conventional loan.

They’re all myths, and my buddy Chris is here to shed some light on what a hard money loan is and isn’t and the three reasons a borrower typically uses this loan for. Want to find out more? Listen in on today’s episode.

If you have questions about this topic, set up a Free Strategy Call with one of our coaches at LoanOfficerFreedom.com/StrategyCallRequest

Aug 19, 2019

With nearly 20 years serving in the United States Navy, it comes as no surprise that Larry serves his community by educating veterans on VA Home loans with pride. I sincerely thank him and all the veterans and those on active duty for their service. Today, I’m thrilled to announce my dear friend is joining us on the podcast to shed light on what he’s done to organize himself and his team in a way that allows him to see such tremendous growth year after year.   

On this episode of Loan Officer Freedom, the number one podcast for Loan Officers in the world, we will talk about:

  • What was done in order to close 72 units in his very first year
  • Why an assistant can mean consistent growth for your business by leaps and bounds
  • How to have an attitude of serving others

If you have questions about this topic, set up a Free Strategy Call with one of our coaches at LoanOfficerFreedom.com/StrategyCallRequest

Aug 12, 2019

Every so often we have to put our big boy/girl pants on, step up to the plate and get things done in order to make major changes to our business. Consequently making major changes to our business can impact our personal lives as well, wouldn’t you agree? On this episode of the podcast, I am honored to introduce my very dear friend, Scott Griffin, who in just 4 years is on track to increase his personal, yes I said personal, income by nearly $1.3M! Isn’t that incredible?  

 

Scott has a truly remarkable story that I can’t wait for you to hear. He was gracious enough to be completely transparent and share his story. On this episode you’ll hear about:

  • The paradigm shift that occurred in order for such rapid growth.
  • The single most influential activity that allowed him to increase his production rapidly.
  • His personal income amount each year since 2015.
Aug 5, 2019

On this episode of Loan Officer Freedom, the number one podcast for Loan Officers, I have a very special guest! My friend and leader in the Freedom Club, Colleen Woods. Colleen has an amazing story and shares that she felt empowered to make the move she knew she needed to make when she saw how the structure of a team could help her not only increase her business but decrease the number of hours she spent on her business. 

In this episode listen and learn how Colleen: 

  • Was encouraged & empowered to create a team that didn't cost her money, but made her money!
  • Hired her first employee and how that positively impacted her business.
  • Increased her loan production from 5 loans per month to over 20 per month on average.  
Aug 5, 2019

On this episode of Loan Officer Freedom, the number one podcast for Loan Officers, I have a very special guest! My friend and leader in the Freedom Club, Colleen Woods. Colleen has an amazing story and shares that she felt empowered to make the move she knew she needed to make when she saw how the structure of a team could help her not only increase her business but decrease the number of hours she spent on her business. 

In this episode listen and learn how Colleen: 

  • Was encouraged & empowered to create a team that didn't cost her money, but made her money!
  • Hired her first employee and how that positively impacted her business.
  • Increased her loan production from 5 loans per month to over 20 per month on average.  
Aug 5, 2019

On this episode of Loan Officer Freedom, the number one podcast for Loan Officers, I have a very special guest! My friend and leader in the Freedom Club, Colleen Woods. Colleen has an amazing story and shares that she felt empowered to make the move she knew she needed to make when she saw how the structure of a team could help her not only increase her business but decrease the number of hours she spent on her business. 

In this episode listen and learn how Colleen: 

  • Was encouraged & empowered to create a team that didn't cost her money, but made her money!
  • Hired her first employee and how that positively impacted her business.
  • Increased her loan production from 5 loans per month to over 20 per month on average.  
Aug 5, 2019

On this episode of Loan Officer Freedom, the number one podcast for Loan Officers, I have a very special guest! My friend and leader in the Freedom Club, Colleen Woods. Colleen has an amazing story and shares that she felt empowered to make the move she knew she needed to make when she saw how the structure of a team could help her not only increase her business but decrease the number of hours she spent on her business. 

In this episode listen and learn how Colleen: 

  • Was encouraged & empowered to create a team that didn't cost her money, but made her money!
  • Hired her first employee and how that positively impacted her business.
  • Increased her loan production from 5 loans per month to over 20 per month on average.  
Jul 29, 2019

Hakim Singleton is one of our leaders in the Freedom Club and has become a success story very quickly

On this episode of Loan Officer Freedom, the number one podcast for Loan Officers, I’m speaking with my dear friend Hakim Singleton. Hakim joined the Freedom Club less than a year ago and, like all our Freedom Club members, has seen tremendous growth! Not only has he seen an increase in his production, but more importantly he has been able to spend more time with his family!

 

In this episode we discuss what it looks like to go from closing 5 – 6 loans per month to 13+ in one month, while only focusing on what it is you do best…bringing in the business. Hakim discusses

  • His positive mindset
  • The time & freedom he is able to experience with his family
  • The action he took in order to cross the 10 loan per month threshold
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