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All Episodes
Archives
Now displaying: June, 2019
Jun 24, 2019

We all want to increase our volume in order to increase our income, but what needs to happen within our day to day business activity to actually have that happen?

 

On this episode of Loan Officer Freedom, the #1 podcast for Loan Officers, I’m talking to one of our leaders in the Freedom Club, Jeff Stempler who has taken the action needed to double his income. With the help of his team (more on that in the episode) Jeff has been able to focus on what he does best, bring in business.

Jun 17, 2019

As Loan Officers or Branch Managers, it’s commonplace to know you “need” to be available 24/7 to answer calls, send out pre-approval letters, attend open houses, etc. But is that really how we need to be operating our business?

 

On this episode of Loan Officer Freedom, the #1 podcast for Loan Officers, I sit down with my dear friend Jen Du Plessis, a follow Mortgage Industry leader, as we discuss why being available 24/7 isn’t the way you should operate your mortgage business and how we’ve been able to turn our professions into what I like to call a lifestyle business.

If you have questions about this topic, set up a Free Strategy Call with one of our coaches at LoanOfficerFreedom.com/StrategyCallRequest

Jun 10, 2019

One of the biggest mistakes we find a lot of loan officers doing is leaving opportunity on the table. Some loan officers believe offline lead generation is the best way to get in front of the customer and is the only way you should be marketing. While others believe the modern, convenient, and easiest way to get in front of the customer is by using online marketing tactics. My response every time to these statements is…do both! Combine your efforts so there is no opportunity left on the table.

On this episode of Loan Officer Freedom, the #1 podcast for Loan Officers, I’m talking to my good friend and business partner, Chris Johnstone, who is a master of online marketing. What he and I have done is combined our expertise from both an online and offline marketing perspective to get the best of both worlds. We use both online and offline marketing strategies to get in front of our customers by:

  • Marketing to our past clients.
  • Marketing to potential referral partners.
  • Marketing directly to the consumer.

In this episode, you’ll learn

  • Which 3 campaigns you can use on Facebook today.
  • How quickly you can expect to get leads & how quickly those leads turn into closings.
  • How to use Facebook & traditional offline marketing tactics together.
Jun 3, 2019

On this episode of Loan Officer Freedom, the number one podcast for Loan Officers, Carl White and Scott Hudspeth walk you through exactly how they use the social media platform, LinkedIn, to generate more business.

Have you considered using LinkedIn to generate more leads? Well, Scott has a very specific strategy that helps you generate leads through referral partners. When we think about using social media marketing, we typically think about gathering cold leads online. Scott has a very cool way of using this platform to connect with people in a way that is beneficial for both parties…

  • Connecting with agents on LinkedIn
  • Using specific messaging when reaching out
  • Following up

By doing this, Scott is able to increase the number of referral partners he has which increases the number of qualified leads that come his way. Would you like to do the same for your business? Listen in on this episode to find out exactly how it’s done.

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