Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, your hosts, Carl White and Kristin Simpson dive into a crucial topic: the distinction between marketing activity and sales activity.
They discuss the importance of focusing on effective sales activities that lead to closed loans, rather than getting caught up in flashy marketing tactics that may not yield tangible results.
Join them as they share insights and real-life examples to help loan officers navigate the balance between marketing and sales activities for success in the mortgage industry.
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